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FrieslandCampina Kievit study reveals factors which define ‘creaminess’

March 2, 2017

The trend for creamy treats as the ultimate in luxury and indulgence continues to rise. Around the globe, people increasingly perceive creaminess in coffee and tea as a seductive alternative to plain black variants. The right level of creaminess in these beverages is actually complex to achieve. Based on not just taste but also mouthfeel, aroma and appearance, getting the perfect blend that appeals to all senses is an intricate matter.

But what exactly is ‘creaminess’? Depending on where you are in the world, the definition of ‘creaminess’ is different according to regional and cultural interpretations.

As one of the most trusted partners of beverage and food manufacturers worldwide, FrieslandCampina Kievit had one goal in mind: to help their clients tailor their end-product to the specific wishes of consumers.

With this in mind, FrieslandCampina Kievit’s sensory experts performed a two year investigation into more than 300 products to pinpoint what makes ‘creaminess’ so irresistible.

The study revealed eight leading attributes of creaminess in 3-in-1 coffee applications: creamy flavour, coffee roasted flavour, sweetness, milky flavour, white & crème colour, thickness, softness and filming.

By identifying the eight attributes of creaminess and delivering them according to local preferences, FrieslandCampina Kievit has cracked the creaminess code for the fast-growing instant coffee market. The result is the complete CREAMINESS portfolio – including the new Vana®-Blanca M510.

Put to the test – Myanmar case study with the brand new Vana®-Blanca M510 creamer: panel findings show that a coffee containing Vana®-Blanca M510 outperforms competition on the aspects of ‘creaminess’ and ‘milkiness’. These are two important creaminess aspects in the Myanmar market, which proves the capacity for adaptation to regional preferences.

Currently in production and now launched in the South-East Asia and the Pacific (SEAP) market, the Vana®-Blanca CREAMINESS series is optimised for 3-in-1 mixes, but also offers possibilities for ready-to-drink beverages, milk teas and coffee whiteners in jars and pods. Moreover, the series is cost-effective without compromise, offering a luxurious and rich mouthfeel.

To find out more about the Vana®-Blanca range of products contact FrieslandCampina Kievit or download the creaminess insight report to understand more about tastes and preferences in your target market.