“Consumers perceive butter as an indulgent, luxury taste nowadays,” says Gea de Groot, Global Product Group Manager Food Ingredients at FrieslandCampina Kievit. “Moreover, butter ingredients have the great advantage that consumers recognize them on the label as non-artificial and all natural.”

Bringing a butter taste and clean label possibilities to bakery and savoury products

With consumers craving a full mouthfeel and buttery taste sensation, butter applications are on the rise – showing double-digit growth within the bakery market. This trend is also driven by the fact that butter is a well-recognized natural ingredient on the label, with positive connotations. With our Vana-Lata butter powders you can tap into these trends and create spot-on food products with a delicate buttery taste and a clear & transparent consumer label.  Although local legislation can vary, the use of Vana-Lata enables the transparent labelling that consumers expect and look for.


NEW Vana-Lata BB75B:
the all-round butter ingredient

Are you looking for a high-quality premium ingredient to address the butter trends? Within our butter line-up of around ten butter-based and butter-enriched ingredients, a true hero ingredient is our Vana-Lata BB75B. This all-round butter powder provides exactly that taste sensation and clean labelling that your consumers are yearning for.

Explore the new Vana-Lata BB75B butter powder and dive into the possibilities of our other butter-based or butter-enriched Vana-Lata ingredients!